Branding is very important when it comes to marketing and creating a brand image for a company, a team, a club, an organization etc. Marketing and advertising is mainly there to make consumers and the general public aware of you company or your products. When you want to have a successful brand, you'd want to create familiarity between your audience or your consumers with your particular brand.
People usually associate an image with a brand. That's why companies have logos created to associate with their brand. This makes their product easily recognizable. Companies also have promotional items made to enhance their brands like calendars, office items, accessories, custom shirts and more.
For a small organization, having visibility means a lot so a custom shirt or a logo shirt can be a good choice since
screen printing is relatively inexpensive and at the same time, people using the shirt becomes "walking advertisers" for your brand.
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